Hi, my name is Kristen:

I'm a marketing technologist who thinks in systems, not just how a campaign gets executed, but why a data model breaks, where a customer journey falls apart, and what the technology needs to do to support a business goal. By nature I'm curious and inquisitive; I want to understand the who, what, where, when, why, and how behind every problem before I try to solve it. That curiosity has taken me across a lot of different environments from Fortune 100 enterprise, Salesforce implementation consulting, independent client work and in each one I've had to adapt quickly, learn the landscape, and find solutions without a defined roadmap. My hands-on depth in email and campaign infrastructure comes from that same instinct: going beyond what the role required to actually understand how things work. But execution has always been where I start, not where I stop. I'm most energized when I'm working upstream, shaping the strategy and architecture behind a campaign rather than just delivering it. On this site you'll find examples of that technical craft - more to come.